In a world of fast fashion and ever-changing trends, the environmental and social impact of the fashion industry has become increasingly concerning. However, as consumers, we have the power to influence positive change through our shopping choices. By adopting a more sustainable approach to fashion, we can support ethical practices, reduce waste, and contribute to a healthier planet. We know it’s tough to navigate so here’s a few pointers:
The first step in shopping fashion sustainably is to embrace the concept of ‘slow fashion’. We hear it all the time - what even is it? Slow fashion emphasises timeless designs, high-quality materials, and ethically-made garments. Instead of chasing fleeting trends, invest in classic pieces that can be styled in various ways and endure throughout the seasons. Slow fashion promotes a more conscious and intentional approach to dressing, reducing the need for constant consumption. That’s why we make classic pieces you’ll still find you can wear years later!
- Choose Ethical and Transparent Brands:
Support brands that prioritise ethical practices and transparency. Look for companies that are committed to fair wages, safe working conditions, and environmentally responsible manufacturing processes. Brands that openly share information about their supply chain and production methods are more likely to be accountable and sustainable.
- Opt for Sustainable Materials:
Pay attention to the materials used in the clothing you buy. Choose garments made from sustainable and eco-friendly fabrics such as organic cotton, hemp, Tencel, or recycled polyester. These materials have a lower environmental impact and are often more durable than conventional alternatives. It’s our commitment to you to always try to make our pieces with fabrics that feel amazing whilst also caring for the environment.
- Practice Clothing Care and Repair:
Extend the life of your clothing through proper care and maintenance. Follow the care instructions on garment labels to ensure longevity. Learn basic clothing repair skills, such as sewing on buttons or patching small holes, to breathe new life into well-loved pieces.
- Invest in Versatile Pieces:
When shopping for new items, opt for versatile pieces that can be mixed and matched with your existing wardrobe. This approach allows you to create multiple outfits with fewer items, reducing the need for constant purchases. A great question when browsing is “what other pieces do I already have that I can style with this?”
‘Second hand’ is making a big come back! If you’re not sure of the pieces in your wardrobe anymore it can be tempting to just chuck them but, chances are, someone else would love to have them! From our perspective, we’d love to see our pieces go to a loving new home than into the recycling bin!
Shopping fashion more sustainably is not about sacrificing style or comfort; it's about making conscious choices that benefit us all! Let's shift away from the throwaway culture and embrace a more mindful and sustainable approach to fashion. By collectively advocating for change through our shopping habits, we can shape a more ethical future for the world of fashion.